S.J.HContact
A journey builder interface showing an audience, time delay, destinations, and an AI-assisted audience editor.

Siobhan Herne is a Senior Product Designer working at the intersection of AI, B2B SaaS and data activation, building tools that turn complexity into experiences people trust. Recent work includes Supermetrics, Airalo, and Service NSW.

Selected
Work

View all

Work

  • Supermetrics
  • Airalo
  • ShineHub
  • Service NSW

A Holistic
Approach

Capabilities

  • Product Strategy
  • User Research
  • Discovery
  • Service Design
  • UX / UI
  • Prototyping
  • Design Systems
  • AI Prototyping

Ethos

A puzzle-piece figure holding up a loose piece containing an eye.

Ask why, then ask again

A workaround is a starting point, not an answer.

Two archival fingerprint impressions shown side by side.

Evidence over authority

Data and research do the convincing

Two illustrated arms pointing toward an empty rectangular frame.

Simplicity is subtraction

The best fix often removes a step, not adds a screen.

A person wearing a vintage experimental viewing headset.

Prototype to persuade

A working prototype moves a room faster than a deck

Get in touch

siobhan.herne@gmail.com